Sergey Faraday

Head of AI Products · 0→1 builder

sergeyfaraday.com · sergeyfaraday@gmail.com

Experience

Head of AI Products · Animotion Media Group
Jan 2025 — present · Abu Dhabi, UAE
- Own AI product strategy and infra for Riki's content-generation platform powering 5+ animation teams. Built LLM + diffusion workflows for script breakdown and character-consistent assets — concept→asset time down 35%, cost per asset down 45%.
- Lead a 10-person cross-functional AI team (PM, engineers, design); manage a $30K/month AI infra budget. Built the eval stack — offline benchmarks, in-tool feedback, A/B — with 70% artist adoption and >4.2/5 satisfaction.
- Stack mix: Claude via Anthropic API, Openrouter, Fal, Replicate. Observability via Langfuse.
Shipped: AnimotionAI Employee OS
Solo Developer — Full-Stack & IT · Super.Toys
2025 — present · Abu Dhabi, UAE · Riki group
- Own the entire technical side of Riki's Super.Toys designer art-toy line solo — full-stack engineering, infrastructure, and IT, end to end.
- Shipped the production e-commerce storefront in about two weeks, with feature time-to-market down to roughly three hours.
Shipped: Super.Toys storefront
Product Owner — Digital Platforms · Riki Team
Jan 2021 — Jan 2025 · Abu Dhabi, UAE
- Owned consumer platforms across Riki Group IPs (Smeshariki, Fixiki) and the Dubai Expo digital platform.
- Two and a half years of daily 3D + AR collectible drops at 99.9% uptime — only missed UAE mourning days.
- Managed 6–10 FTE cross-functional squads (engineering, design, marketing); KPIs across acquisition / activation / retention / ARR.
Shipped: ChikoRokoSmeshariki Telegram mini-appSmeshariki Collectibles (TON)Fixiki Collectibles (TON)
Product Owner — B2B SaaS · InStat Sport
Jan 2018 — Dec 2021 · Moscow · acquired by @hudl
- Owned the roadmap for an elite-sports B2B SaaS serving 25+ organizations — top European football clubs, Nba, Nhl — with 5,000+ seats.
- +40% active usage via user research, in-product onboarding, workflow improvements; 90%+ annual renewal rate.
- Led a 12-person cross-functional team; quarterly releases on schedule with zero critical production incidents.
- Company acquired by HUDL.
CG Generalist · Team Lead · Nectarin
Mar 2017 — Jan 2018 · Moscow
- CG and motion graphics at Nectarin — a full-service Moscow digital agency — leading a small CG team across WebAR pipelines and After Effects compositing.
- Built campaign creative for brands including Warner Bros., Galina Blanca, and Lenta.
Shipped: Warner Bros.Galina BlancaLenta
CG Generalist · Videofabrika
Aug 2016 — Mar 2017 · St. Petersburg
- Computer graphics production — motion, compositing.

Projects

NicOff — Quit nicotine — iOS app to stop vaping, pouches, and cigarettes.
2026 · Solo builder — design & iOS engineering
SwiftUI · CloudKit · StoreKit
Super.Toys — Designer art-toy storefront for collectors.
2025 · Solo developer — full stack & IT
Next.js · React · TypeScript · GSAP · Python
AI Employee OS — Multi-tenant SaaS for autonomous AI agents with memory, tools, and human approvals.
2025 · Solo — product, engineering, design
Next.js 16 · Supabase · Railway · Claude · Langfuse
Animotion — International AI-made animation series.
2025 · Concept & production (solo)
GenAI · Diffusion · Social
Smeshariki Collectibles — Generative collectibles drop — $125K sold out in 5 minutes, solo.
2023 · Solo — production, marketing, distribution
TON · Collectibles · Community
Smeshariki Mini-App — Telegram games on licensed IP — 500K MAU in one month.
2023 · Product Owner
Telegram · Games · Growth
Fixiki Collectibles — Generative collectibles drop on the Fixiki IP — solo, $20K net.
2023 · Solo — full stack
TON · Collectibles
Russian Dolls — Generative collectible art — B3 Biennale Best Emerging Talent, 2021.
2021 · Solo — concept & production
Generative · Collectibles
ChikoRoko — AR collectibles platform — born at Dubai Expo 2020, grew to 800K users.
2021 · CPO & Creative Director
AR · Consumer · Growth